Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most acti..
Designed to lure bass lurking in the shallows, the Koppers Live Target Lures Live Target Threadfin Shad Square bill Crank bait is designed to simulate a small c..
Berkley Flicker Minnows are pro designed and tournament proven.Using the same strict development standards from Flicker Shad, we created a line of minnow baits ..
Crappie Buster Shad Cranks are designed to be fished in all conditions whether pushed slowly up front or pulled faster behind the boat. Crappie Buster shad cran..
A popular meal for large bass, gizzard shad tend to congregate along weed edges and over sandy and rock shoals, exactly where bass hide in wait for unsuspecting..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Crappie Buster Shad Cranks are designed to be fished in all conditions whether pushed slowly up front or pulled faster behind the boat. Crappie Buster shad cran..
The Livetarget Jointed Yellow Perch is a deadly tool for targeting most freshwater gamefish. Seasoned anglers will value the trigger provoking action, sound and..
LIVETARGET Life-Like Lures take lure manufacturing to a new level of "Match the Hatch" realism. Featuring 3-D tooling and multi-layered paint to bring the lures..
Designed to the exact specifications of Bassmaster Classic Champ, Kevin VanDam, the Strike King KVD Square Bill Silent Crankbaits are silent assassins perfect f..
Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadf..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
The Johnson Crappie Grubs are all about action. The "keeled" head allows the bait to swim at a wide range from slow retrieve to faster troll, while the tail act..