The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
Features: 1.They create life-like swimming actions in water! 2.Smooth and rapid diving action 3.Bright colors to attract big fish! 4.3D eyes make it a powerful ..
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single rev..
Trick even the cleverest fish with the Yo-Zuri 3DS Minnow 100 Suspending Lure, a twitch-pause-retrieve style lure. This is your secret weapon to catching big ba..
Berkley Flicker Minnows are pro designed and tournament proven.Using the same strict development standards from Flicker Shad, we created a line of minnow baits ..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Listing is for a 7" Cordell Pencil Popper Popper Weight: 2oz Floating Surface Lure This floating top water lure delivers a popping, splashing, skittering action..
Berkley Flicker Minnows are pro designed and tournament proven.Using the same strict development standards from Flicker Shad, we created a line of minnow baits ..
Use the Berkley Flicker Shad Pro Flash to attract fish to your hook. Pro designed in multiple sizes to match the hatch. Its unique action creates a "Flicker" th..
Designed to lure bass lurking in the shallows, the Koppers Live Target Lures Live Target Threadfin Shad Square bill Crank bait is designed to simulate a small c..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging jointed Jitterbugs and anglers have the most acti..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..