Equally effective cast or trolled. Available in both a 16A for shallow water versatility and a 26A for probing those deepwater haunts, this is a bait that's hom..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
Designed to the exact specifications of Bassmaster Classic Champ, Kevin VanDam, the Strike King KVD Square Bill Silent Crankbaits are silent assassins perfect f..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
BOMBER 16A LONG A LURELENGTH: 6"WEIGHT: 7/8ozTYPE: FLOATER-DIVER TO 2 -3'Strong polycarbonate body stands up to toothy fish Made to withstand harsh saltwater en..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
The RC STX suspends perfectly at rest just like a natural baitfish triggering those bulldog-sized hawg-rockets to detonate in a frenzied rage. Catch the best fi..
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single rev..
Equally effective cast or trolled. Available in both a 16A for shallow water versatility and a 26A for probing those deepwater haunts, this is a bait that's hom..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Experience the ease of fishing with the Rapala Storm WildEye Swim Shad Bait. This bait has a soft plastic body with perfectly placed internal weights, internal ..
Equip yourself with the LiveTarget Yearling Baitball #6. It is versatile angling accessory and designed to be ultra-realistic to game fish when feeding on yearl..