Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special..
The jigheads feature top of the line Mustad Needlepoint Wide Gap hooks. The lifelike head gives the illusion of a bait fish. Used for crappie fishing these hook..
Crystal River Nymph Pattern Flies (black Stonefly Nymph) posess a wide variety of quality, hand tied Crytal River dry and wet flies, including nymphs, stream..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
Premium materials and high-quality hooks give Beau Mac Marabou Steelhead Jigs the power you need to take on salmon and steelhead. Each hook is chemically sharpe..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a co..
The Rapala Original Floating Minnow Lure offers a wounded action that attracts any game fish. The lure is made of balsa wood and has a length of 2.75 inches alo..
Doctor Spoon Great Lakes (Thin) Series now come with an attached tinsel tail in bright and sparkling colors. The flash of these tinsel tails will entice more fi..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Size for size, the IRONHEAD is 25 percent heavier (than the KOHO) and is designed specifically for fast moving waters.
Designed for fast moving water25 percent ..
Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with..
Step up your fishing game with these Berkley PowerBait 4" Rib Worms. Featuring the popular walleye shape, their specific design allows for added scent release, ..