The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Make your fishing trip a success with this Renosky Mirror Image Flash Spoon Blue Chartreuse. It looks alive with the fish image pattern of your favorite bait fi..
Quality lures for anglers thoughout the world. This item is one of a tressure box of hard plastic fishing lures from Rebel, Heddon, Cordell, Bomber and Smithwic..
The newest innovation from Bass Assassin! The jigheads feature top of the line Mustad Needlepoint Wide Gap hooks. The lifelike head gives the illusion of a bait..
Our Pink Worms Jigs are wildly effective for both summer and winter steelhead. Custom wire keepers molded into the jig head hold your worm securely for hours of..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
The Swedish Pimple is a superb jigging lure. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
A favorite of trout and kokanee fishermen. Use to marinate white shoepeg corn, it will turn corn pink. A blend of five powerful fish oils and bite stimulants. E..
This top-of-the-line Strike King Premier Plus Spinnerbait features Perfect Skirt with Magic Tails which bloom wide. Even the tails serve as a trailer, and toget..
The Ace Hi-Fly features a double glow head that intensifies the action. The four facets on the head increase the erratic action of the fly, when fished behind a..
Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishin..
Crappie Buster Shad Cranks are designed to be fished in all conditions whether pushed slowly up front or pulled faster behind the boat. Crappie Buster shad cran..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..