Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..
SAVAGE GEAR SANDEEL DARTER 20CM This stunning and unique lure is a supernatural sandeel imitation. The Sandeel is the favourite snack of many predators. These s..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Try out an inventive new lure the next time you're out on the water with the Blue Fox 3/8 oz. Strobe Spoon. This Strobe Spoon from Blue Fox is all you need for ..
Berkley innovation together with professional bass angler experience has created a new series of soft baits. The in-house scientists have teamed up with top bas..
Use the Berkley Flicker Shad Pro Flash to attract fish to your hook. Pro designed in multiple sizes to match the hatch. Its unique action creates a "Flicker" th..
The Strike King Premier Prod Model Jig features a new head design, large open chamber rattle and premium camo-flash skirt. Be sure to take it with you on your n..
Take the Rapala Shad Rap 7 SR07OGCW Fish Lure along on your fishing trips for a good catch. Made with exclusive Balsa wood, this elaborately designed hard bait ..
Gulp! Heads are specifically designed for use with Gulp! And Gulp! Alive! Soft baits. The Gulp! Grip Bait Keeper keeps plastics secured firmly to the jig and is..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
Since the 1950's, this original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Rooste..
Berkley innovation together with professional bass angler experience has created a new series of soft baits. Berkley's in-house scientists have teamed up with t..
Berkley branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special..
Vibrax excels all others in quality, durability and its ability to consistently catch fish. Legendary Blue Fox quality is apparent in the flaw-free plating, fin..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor, the..