The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
New & Improved. Full spectrum colors & patterns. Secure I-Bolt system holographic WildEye®. Rigged with a superior VMC needle point hook. Life-like swimming act..
There's nothing sneaky about the way these cranks catch fish! Bandit lures always run true right out of the box and have the ability to steal you a tournament w..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Experience the ease of fishing with the Rapala Storm WildEye Swim Shad Bait. This bait has a soft plastic body with perfectly placed internal weights, internal ..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
Update your fishing equipment and improve your results with these Luck-E-Strike Crankbaits. They are made of hard plastic to resist the rigors of repeated hits...