Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
The Stanley 4" Ribbit Rubber Frog Fishing Lure is a soft plastic frog with uniquely designed "feet." It creates a realistic "kicking" action that looks, feels a..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
The tradition continues with Kalin's Salty Lunker Grubs. The precise, proven design provides Maximum Action at Ultra-Slow Speed, the hallmark of all Kalin baits..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Equip yourself for saltwater fishing success by carrying an 1/8 oz. Avocado/Red Head Redfish Magic Spinnerbait from Strike King. This combination package is rea..
The Big Bite Baits Pro Lizard are soft with slimmer profiles. Great for deep or shallow waters, curly limbs and squirming tail create a lifelike action. Versati..
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catc..
Bass Assassin Tiny Shad 1.5' 15ct Sunfish - The unique 'fat belly' design draws more strikes than conventional jerk baits. Soft body texture delivers a fleshy f..
Berkley innovation together with professional bass angler experience has created a new series of soft baits. The in-house scientists have teamed up with top bas..
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fi..
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the ..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
Crappie Buster Tubes resemble small minnows and are ideal soft plastics for all crappie fishing techniques; slow trolling (spider rigging), single pole jigging ..
Go after that trophy catch with this Berkley Gulp Cricket Fishing Bait. It looks just like the real thing and resembles actual prey to help attract the fish tha..