The Big Bite Baits Pro Lizard are soft with slimmer profiles. Great for deep or shallow waters, curly limbs and squirming tail create a lifelike action. Versati..
The Bass Assassin Sea Shad is a four-inch lure that features a solid body with a paddle tail that gives it great action as you move it through the water. Cast i..
The unique hump-backed shape of Acme Little Cleo results in a seductive, wiggling action as the lure is drawn through the water. The illusion created is one of ..
LotFancy flies for fly fishing are designed for fly fishing in various conditions and for both the beginners and the old hand. From spring to fall, high mountai..
Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..
The Berkley Gulp! Heads! Darter Jigghead helps attract the fish that you want to snag. It has strong hooks to provide outstanding resistance when you're reeling..
Havoc baits combine professional bass angler experience with Berkley's legendary innovation. The result is the best shapes, actions and colors ever created. Mak..
When it comes to terminal tackle, we can sum up our performance in just one word: strength. Berkley components are guaranteed to handle the toughest tests.
Avai..
These Deadly Dick Classic Long Casting Spoons are excellent for surf casting, deep jigging while drift fishing and even trolling. They are very popular along th..
The newest innovation from Bass Assassin! The jigheads feature top of the line Mustad Needlepoint Wide Gap hooks. The lifelike head gives the illusion of a bait..
The 1.5-inch Shad Assassin is ideal for crappie and other panfish.
Size: 1.5\"Ideal for crappie and other panfishThe 1.5-inch Shad Assassin is ideal for crappie..
Cotton Cordell Spoons are masters of deception They flutter into the strike zone like incapacitated baitfish before striking back with an iron-clad set The ..
Trout rig designed with treble hook for cheese and baitholder hook. Twin stainless steel arms keep hooks away from leader. It comes complete with quick sinker a..
Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Roo..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..