Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits..
The first Rebel Lure met with instant success. Produced in 1960, the Rebel Minnow was recognized for its excellence, and demand quickly grew for other sizes and..
The Storm Original Mag Wart offers side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. This lure features premiu..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Increase your chances of bringing a prized catch home with this Mini Brad's Super Cut Plug in your fishing kit. This product is a patented bait-holding lure tha..
Realistic full-color targets. Bullet holes spatter on impact. Shots on vital areas react in a highly-visible color.
\tThis perfectly balanced bait will float at..
BOMBER 16A LONG A LURE LENGTH: 6" WEIGHT: 7/8oz TYPE: FLOATER-DIVER TO 2 -3' Strong polycarbonate body stands up to toothy fish Made to withstand harsh saltwate..
FFSH7M-SH FLCKR SHAD MED 7CM SHAD
Pro designedSize, profile and dive depth imitate real shadWeight transfer for bullet-like castsBerkley has worked with the Pro..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Trick even the cleverest fish with the Yo-Zuri 3DS Minnow 100 Suspending Lure, a twitch-pause-retrieve style lure. This is your secret weapon to catching big ba..
With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefi..
Listing is for a 5" Tsunami Popper Weight: 2.25 oz Type: Floating Surface Lure This top water lure, with its fish attracting "popping" and "skirting" action cau..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..