The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
Berkley Flicker Minnows are pro designed and tournament proven.Using the same strict development standards from Flicker Shad, we created a line of minnow baits ..
One of the most common forages in Northern and Canadian waters, the Yellow Perch Swimbait is going to be a hit with Bass and Walleye anglers. With a tight wiggl..
With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefi..
BOMBER 16A LONG A LURE LENGTH: 6" WEIGHT: 7/8oz TYPE: FLOATER-DIVER TO 2 -3' Strong polycarbonate body stands up to toothy fish Made to withstand harsh saltwate..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, they created a line of minnow bai..
BOMBER 16A LONG A LURELENGTH: 6"WEIGHT: 7/8ozTYPE: FLOATER-DIVER TO 2 -3'Strong polycarbonate body stands up to toothy fish Made to withstand harsh saltwater en..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
The LiveTarget Pinfish Rattle Bait is a must-have for inshore and coastal anglers. Ladyfish, tarpon and redfish find the tight wiggle and enticing rattle of it ..
Never have jerkbaits looked this real. The new LiveTarget Yearling Jerkbaits are ultra-realistic to game fish when feeding on yearling forage. The in-line group..
The Koppers Live Target Threadfin Shad Crankbaits are a revolutionary take on crankbait fishing. Each bait is molded around multiple baitfish profiles.
When bas..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
Increase your chances of bringing a prized catch home with this Mini Brad's Super Cut Plug in your fishing kit. This product is a patented bait-holding lure tha..