This Yo-Zuri product is made of polycarbonate for durability all year.
Made of polycarbonateManufacturer's defect warrantyThis Yo-Zuri product is made of polyca..
The Rapala Original Floating Minnow Lure offers a wounded action that attracts any game fish. The lure is made of balsa wood and has a length of 2.75 inches alo..
The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the p..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently the most imitated, lure over the past 35 years. But imitati..
The 3-1/2-inch Perch is a favorite choice of lure to use when Walleye and Pike feed on schools of Perch. Troll with planer boards with snap weights, rubber core..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy change snap, sonic rattle a..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..
Attract fish to your line by enticing them with the Berkley Flicker Shad. Designed by fishing professionals, they have a size, profile and flicker that imitates..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
The Blitz FireTail is a very unique lure. It takes the best of the Blitz Blade and Blitz Tailspin into one fantastic lure. It is made from 100% zinc! Why is thi..