Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single rev..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
The Livetarget Jointed Yellow Perch is a deadly tool for targeting most freshwater gamefish. Seasoned anglers will value the trigger provoking action, sound and..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Crappie Buster Shad Cranks are designed to be fished in all conditions whether pushed slowly up front or pulled faster behind the boat. Crappie Buster shad cran..
The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effect..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
New & Improved. Full spectrum colors & patterns. Secure I-Bolt system holographic WildEye®. Rigged with a superior VMC needle point hook. Life-like swimming act..
Update your fishing equipment and improve your results with these Luck-E-Strike Crankbaits. They are made of hard plastic to resist the rigors of repeated hits...
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
For more than 60 years anglers have testified that the Arbogast Hula Popper, with its pulsating skirt, is their insurance when all else fails morning, noon & ni..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..