The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
Use the Berkley Flicker Shad Pro Flash to attract fish to your hook. Pro designed in multiple sizes to match the hatch. Its unique action creates a "Flicker" th..
Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging jointed Jitterbugs and anglers have the most acti..
Predators busting baitfish on the surface will find it hard to resist the new LiveTarget Glass Minnow Baitball Popper. It is ideal for when game fish are keying..
Brad's Super Bait Cut Plug is a patented bait-holding lure with a superb rotating action. It has proven very effective for chinook, coho, lake trout and walleye..
New for 2012, Brad's KillerFish in sizes KF14 and KF15. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baitshave been r..
Berkley Flicker Minnows are pro designed and tournament proven.Using the same strict development standards from Flicker Shad, we created a line of minnow baits ..
There's nothing sneaky about the way these cranks catch fish! Bandit lures always run true right out of the box and have the ability to steal you a tournament w..
Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be used for all cr..
Crappie Buster Shad Cranks are designed to be fished in all conditions whether pushed slowly up front or pulled faster behind the boat. Crappie Buster shad cran..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lu..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal fl..
The Brad's Super Bait is a rotating, bait-holding lure that resembles a wounded bait fish. It can be used trolling, back bouncing and casting. You can use the i..