The Blitz Blade is a very unique blade bait. It is made from 100 percent light zinc alloy! Zinc is lighter than lead in the same form factor which allows the lu..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
Use this lure for most fresh water fish. Use lite line and vary your retrieve. Excellent in ponds and streams.A must-have for small waters.Swims naturally on th..
The Brad's Super Bait Cut plug is a rotating bait holding lure that resembles a wounded bait fish! It can be used trolling, back bouncing and casting! You can u..
This flatfish bait features trout and panfish finishes. They have a high-action wiggling plug and multi-specie design. They produce irresistible trolling action..
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream..
The LiveTarget Scaled Sardine is the perfect match for cruising predators in search of this prolific baitfish. The 3D life-like scale pattern is created by stat..
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single rev..
This Yo-Zuri product is made of polycarbonate for durability all year.
Made of polycarbonateManufacturer's defect warrantyThis Yo-Zuri product is made of polyca..
Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing bai..
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a spl..
Designed to the exact specifications of Bassmaster Classic Champ, Kevin VanDam, the Strike King KVD Square Bill Silent Crankbaits are silent assassins perfect f..
Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy change snap, sonic rattle a..